A NEEDS ASSESSMENT FOR THE DESIGN OF A SYLLABUS FOR VOCATIONAL PURPOSES: A CASE STUDY OF THE EMPLOYEES OF SAMHA COMPANY (SAMSUNG HOME APPLIANCE, SETIF)

Abstract

With the advent of language training providers, running courses within workplaces has emerged as a surrogate for the conventional modus operandi of offering courses within the educational institutes. In quest of this issue, the study under scrutiny attempts to delve into the motives behind the training held by IN-tuition within SAMHA company. In doing so, a focus group interview and two questionnaires (one for SAMHA student employees and one for IN-tuition trainers) have been deployed as data collection instruments in order to substantiate the upshots. As a matter of fact, this exploratory case study hinged on a wide-ranging theoretical framework related to business English and needs analysis to pinpoint the necessities, wants and lacks of SAMHA student employees. Thus, to put a new spin on the investigation, the standpoints of the trainers and trainees as to the training were taken into consideration and compared in a bid to gauge the fruitfulness of the training. Actually, the main upshots emanated from the questionnaires displayed divergent and convergent insights. On the one hand, a preference from the part of trainees to enhance an amalgam of general and business English besides the written and spoken communication skills, but with more emphasis on writing and speaking. On the other, despite the coverage of all these within the training, what impeded the teaching circumstances was the wide ability range within the same group and the heterogeneity of the elements within it. Ultimately, to amend the teaching/learning situation, the study afforded some guidelines that pertain to the design of a task-based syllabus for vocational purposes.